{"id":1237,"date":"2026-10-13T19:52:50","date_gmt":"2026-10-13T17:52:50","guid":{"rendered":"https:\/\/magdamalygastudio.com\/?page_id=1237"},"modified":"2026-10-15T20:57:50","modified_gmt":"2026-10-15T18:57:50","slug":"logo-design-brand-identity","status":"publish","type":"page","link":"https:\/\/magdamalygastudio.com\/pl\/logo-design-brand-identity\/","title":{"rendered":"PROJEKTOWANIE LOGO I IDENTYFIKACJI WIZUALNEJ DLA FIRM"},"content":{"rendered":"\n<div class=\"wp-block-group lp has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<style>\n.lp{max-width:100%}.lp>*{margin-block:0!important}.lp>*+*{margin-top:18px!important}\n.lp .lp-ern{font-family:\"adobe-handwriting-ernie\",sans-serif!important;font-weight:400!important;font-size:60px!important;line-height:.9!important;color:#111;margin-top:110px!important;margin-bottom:34px!important;text-align:left!important;text-transform:none!important;letter-spacing:normal!important}\n.lp .lp-ern+*{margin-top:0!important}\n.lp,.lp *{text-align:left}\n.lp .lp-cta{display:flex;flex-wrap:nowrap;align-items:stretch;justify-content:center;gap:12px;white-space:nowrap;margin-top:30px!important;max-width:100%}\n.lp .lp-btn{display:inline-flex;align-items:center;justify-content:center;box-sizing:border-box;background:#000;color:#fff!important;border:1px solid #000;padding:14px 22px;font-size:11px;letter-spacing:.1em;text-decoration:none!important;min-width:0}\n.lp .lp-lnk{display:inline-flex;align-items:center;justify-content:center;box-sizing:border-box;background:transparent;color:#000!important;border:1px solid #000;padding:14px 22px;font-size:11px;letter-spacing:.1em;text-decoration:none!important;min-width:0}\n@media(min-width:601px){.lp .lp-btn,.lp .lp-lnk{min-width:200px}}@media(max-width:600px){.lp .lp-cta{flex-direction:column;gap:10px}.lp .lp-btn,.lp .lp-lnk{flex:none;width:100%;padding:14px 8px;text-align:center}}\n.lp .lp-small{font-size:12.5px;color:#444}\n.lp .lp-row{display:flex;gap:30px;border-top:1px solid #ddd;padding:16px 0}\n.lp .lp-row+.lp-row{margin-top:0!important}\n.lp .lp-row .n{font-weight:300;min-width:46px}.lp .lp-row span:last-child{flex:1}\n.lp .lp-grp{border-top:1px solid #ddd;padding:22px 0}.lp .lp-grp span,.lp .lp-grp strong{display:block;margin-bottom:6px}.lp .lp-grp .small{font-size:12.5px;color:#444;line-height:1.9}.lp .lp-grp .n{font-weight:300}\n.lp .lp-grp+.lp-grp{margin-top:0!important}\n.lp .lp-img{margin:0}.lp .lp-img img{width:100%;height:auto;display:block}\n.lp .lp-cap{display:flex;justify-content:space-between;font-size:12.5px;margin-top:10px!important}\n.lp .lp-cap+.lp-img{margin-top:40px!important}\n.lp .lp-q{font-size:14.4px;line-height:1.7}.lp .lp-attr{margin-bottom:22px}\n.lp .lp-pr{display:flex;justify-content:space-between;border-top:1px solid #ddd;padding:18px 0}.lp .lp-pr span:last-child{font-weight:700;white-space:nowrap;margin-left:18px}.lp .lp-pr+.lp-pr{margin-top:0!important}\n.lp .lp-fq{border-top:1px solid #ddd;padding:16px 0}.lp .lp-fq strong{display:block;margin-bottom:4px}.lp .lp-fq+.lp-fq{margin-top:0!important}\n@media(max-width:700px){.lp .lp-ern{font-size:60px!important;margin-top:72px!important;margin-bottom:24px!important}}\n<\/style>\n\n\n\n<p class=\"lp-intro wp-block-paragraph\">We create logos, visual identities and entire brand worlds for businesses with character and a story to tell. From strategy and art direction, through visual identity, to its application, each project is developed as a coherent visual system, designed to remain recognisable across different formats and brand touchpoints.<\/p>\n\n\n\n<p class=\"lp-cta wp-block-paragraph\"><a class=\"lp-btn\" href=\"https:\/\/cal.com\/magdamalygastudio\/30min\">BOOK A CALL<\/a><a class=\"lp-lnk\" href=\"#projects\">SEE PROJECTS \u2193<\/a><\/p>\n\n\n\n<p class=\"lp-small wp-block-paragraph\">We work with brands from all over the world. We bring our way of thinking, shaped by experience gained in Milan and Warsaw. Most brand identity projects take around 3\u20136 weeks, depending on scope.<\/p>\n\n\n\n<figure class=\"lp-img\"><a href=\"https:\/\/magdamalygastudio.com\/02-branding-flower-studio\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta-3.jpg?ssl=1\" alt=\"Menta floral studio branding\"\/><\/a><\/figure>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">scope<\/p>\n\n\n\n<p class=\"lp-grp wp-block-paragraph\"><span class=\"n\">01 \/<\/span><strong>LOGO &amp; VISUAL IDENTITY<\/strong><span>From the foundations of a brand to its refresh: a logo, a system of marks and a coherent visual language that stays recognisable across formats.<\/span><span class=\"small\">Logo Design \u00b7 Company Logo \u00b7 Logo Systems \u00b7 Company Visual Identity \u00b7 Branding \u00b7 Brand Colours \u00b7 Brand Typefaces \u00b7 Brand Book \u00b7 Brand Guidelines \u00b7 Rebranding \u00b7 Logo Refresh<\/span><\/p>\n\n\n\n<p class=\"lp-grp wp-block-paragraph\"><span class=\"n\">02 \/<\/span><strong>BRAND MATERIALS &amp; PRINT<\/strong><span>The identity carried onto the materials a brand meets its clients with every day.<\/span><span class=\"small\">Business Cards \u00b7 Letterheads \u00b7 Email Signatures \u00b7 Packaging Design \u00b7 Label Design \u00b7 Catalogue Design \u00b7 Book &amp; Brochure Design \u00b7 Company Presentations \u00b7 Client Presentations \u00b7 Venue Signage \u00b7 Shop Signs<\/span><\/p>\n\n\n\n<p class=\"lp-grp wp-block-paragraph\"><span class=\"n\">03 \/<\/span><strong>WEBSITE &amp; SOCIAL MEDIA<\/strong><span>A coherent presence of the brand online, from the website to everyday communication.<\/span><span class=\"small\">Website Design \u00b7 Instagram Graphics &amp; Templates \u00b7 Social Media Graphics<\/span><\/p>\n\n\n\n<p class=\"lp-grp wp-block-paragraph\"><span class=\"n\">04 \/<\/span><strong>ART DIRECTION &amp; CONTENT<\/strong><span>A visual direction for brands, campaigns and content, from the first idea to the finished material.<\/span><span class=\"small\">Brand Art Direction \u00b7 Campaign Concepts \u00b7 Campaign Graphics \u00b7 Content Strategy \u00b7 Instagram Content \u00b7 Reels \u00b7 Short Videos for Businesses \u00b7 Motion Graphics \u00b7 AI Graphics \u00b7 AI Brand Imagery \u00b7 Photo Editing \u00b7 Retouching<\/span><\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">always included<\/p>\n\n\n\n<p class=\"lp-row wp-block-paragraph\"><span class=\"n\">01 \/<\/span><span>3 initial directions and 2 rounds of revisions for every element<\/span><\/p>\n\n\n\n<p class=\"lp-row wp-block-paragraph\"><span class=\"n\">02 \/<\/span><span>A complete set of files in AI, PDF, SVG and PNG formats<\/span><\/p>\n\n\n\n<p class=\"lp-row wp-block-paragraph\"><span class=\"n\">03 \/<\/span><span>Transfer of economic copyright to the client, with the studio retaining the right to present the project in its portfolio, online and for marketing purposes<\/span><\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">who it\u2019s for<\/p>\n\n\n\n<p class=\"lp-p wp-block-paragraph\">For new brands that want a distinctive, considered identity from the start, built with a long-term perspective.<\/p>\n\n\n\n<p class=\"lp-p wp-block-paragraph\">For established businesses whose image no longer keeps up with the quality of their services, in need of a rebranding.<\/p>\n\n\n\n<p class=\"lp-p wp-block-paragraph\">For product brands that need packaging, labels and coherent communication in sales.<\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">how we work<\/p>\n\n\n\n<p class=\"lp-row wp-block-paragraph\"><span class=\"n\">( 01 )<\/span><span><strong>ANALYSIS<\/strong><br>We begin with a conversation and questionnaire to understand the brand, its audience, market position and goals.<\/span><\/p>\n\n\n\n<p class=\"lp-row wp-block-paragraph\"><span class=\"n\">( 02 )<\/span><span><strong>ART DIRECTION<\/strong><br>We define the brand\u2019s visual language through references, typography, colour and imagery. We present three directions, from which we choose the right one together.<\/span><\/p>\n\n\n\n<p class=\"lp-row wp-block-paragraph\"><span class=\"n\">( 03 )<\/span><span><strong>VISUAL IDENTITY<\/strong><br>We develop the chosen direction step by step, sharing our work and gathering your feedback. Each stage includes two rounds of revisions.<\/span><\/p>\n\n\n\n<p class=\"lp-row wp-block-paragraph\"><span class=\"n\">( 04 )<\/span><span><strong>MATERIALS &amp; BRAND BOOK<\/strong><br>We prepare and deliver the complete files and brand guidelines, so the identity stays coherent after our collaboration ends.<\/span><\/p>\n\n\n\n<p class=\"lp-small wp-block-paragraph\">Project timelines depend on scope. Most brand identity projects take around 3\u20136 weeks.<\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\" id=\"projects\">projects<\/p>\n\n\n\n<figure class=\"lp-img\"><a href=\"https:\/\/magdamalygastudio.com\/02-branding-herball-wellness\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_serene.jpg?ssl=1\" alt=\"Serene herbal brand\"\/><\/a><\/figure>\n\n\n\n<p class=\"lp-cap wp-block-paragraph\"><span>03\/branding<\/span><span>herbal brand<\/span><\/p>\n\n\n\n<figure class=\"lp-img\"><a href=\"https:\/\/magdamalygastudio.com\/08-branding-fintech\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_beanding_bankingpal2-1.jpg?ssl=1\" alt=\"BankingPal fintech branding\"\/><\/a><\/figure>\n\n\n\n<p class=\"lp-cap wp-block-paragraph\"><span>04\/branding<\/span><span>fintech<\/span><\/p>\n\n\n\n<figure class=\"lp-img\"><a href=\"https:\/\/magdamalygastudio.com\/18-branding-beauty-brand\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magdamalygastudio_musa_01-1.jpg?ssl=1\" alt=\"Musa beauty brand\"\/><\/a><\/figure>\n\n\n\n<p class=\"lp-cap wp-block-paragraph\"><span>10\/branding<\/span><span>beauty brand<\/span><\/p>\n\n\n\n<p class=\"lp-small lp-more wp-block-paragraph\"><a class=\"lp-lnk\" href=\"https:\/\/magdamalygastudio.com\/portfolio-branding-visual-design\/\">SEE THE FULL PORTFOLIO \u2192<\/a><\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">client notes<\/p>\n\n\n\n<p class=\"lp-small wp-block-paragraph\">( 01 )<\/p>\n\n\n\n<p class=\"lp-q wp-block-paragraph\">\u201cWe asked for a serious, trustworthy look and feel. Something you would expect from a bank \u2014 and that\u2019s exactly what we got.\u201d<\/p>\n\n\n\n<p class=\"lp-small lp-attr wp-block-paragraph\">BankingPal (USA)<\/p>\n\n\n\n<p class=\"lp-small wp-block-paragraph\">( 02 )<\/p>\n\n\n\n<p class=\"lp-q wp-block-paragraph\">\u201cMagda incorporated her design style in a way that not only matched my brand\u2019s identity but even elevated our design language.\u201d<\/p>\n\n\n\n<p class=\"lp-small lp-attr wp-block-paragraph\">SOW \u2013 State of Wonder (BRAZIL)<\/p>\n\n\n\n<p class=\"lp-small wp-block-paragraph\">( 03 )<\/p>\n\n\n\n<p class=\"lp-q wp-block-paragraph\">\u201cWorking with Magda was a pleasant and very professional experience. Her creative ideas and fresh perspective helped me clarify my own vision and give the project a new, coherent direction. I especially appreciated her commitment, openness and individual approach.\u201d<\/p>\n\n\n\n<p class=\"lp-small lp-attr wp-block-paragraph\">Musa (POLAND)<\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">pricing<\/p>\n\n\n\n<p class=\"lp-pr wp-block-paragraph\"><span>Logo design and basic visual identity<\/span><span class=\"lp-price\" data-i=\"0\">from \u20ac1,900<\/span><\/p>\n\n\n\n<p class=\"lp-pr wp-block-paragraph\"><span>Full identity with brand book<\/span><span class=\"lp-price\" data-i=\"1\">from \u20ac2,500<\/span><\/p>\n\n\n\n<p class=\"lp-pr wp-block-paragraph\"><span>Rebranding of a company or brand<\/span><span>quoted after a call<\/span><\/p>\n\n\n\n<p class=\"lp-small wp-block-paragraph\">Each project is tailored to the needs and scale of the brand. Other services, such as a website, packaging, social media or art direction, are quoted individually. You can check the typical scope for a chosen budget in the form, and we\u2019ll prepare a detailed quote after a short conversation.<\/p>\n\n\n\n<p class=\"lp-small lp-more wp-block-paragraph\"><a class=\"lp-lnk\" href=\"https:\/\/magdamalygastudio.com\/contact\/\">CHECK THE SCOPE IN THE FORM \u2192<\/a><\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">questions<\/p>\n\n\n\n<p class=\"lp-fq wp-block-paragraph\"><strong>How long does a project take?<\/strong>Project timelines depend on scope. Most brand identity projects take around 3\u20136 weeks.<\/p>\n\n\n\n<p class=\"lp-fq wp-block-paragraph\"><strong>How many directions and revisions are included?<\/strong>Each project begins with three initial directions and includes two rounds of revisions, so the details can be refined before final approval.<\/p>\n\n\n\n<p class=\"lp-fq wp-block-paragraph\"><strong>Who owns the copyright?<\/strong>When the project is complete, we transfer the economic copyright for all developed elements to the client. We reserve the right to present the project in our portfolio, online and for the studio\u2019s marketing purposes.<\/p>\n\n\n\n<p class=\"lp-fq wp-block-paragraph\"><strong>Do you do rebranding for an existing company?<\/strong>Yes. We refresh or redesign the identity of an existing brand, including a brand book and brand materials, preserving what lies at the heart of the brand.<\/p>\n\n\n\n<p class=\"lp-fq wp-block-paragraph\"><strong>Do you also design business cards and letterheads?<\/strong>Yes. Business cards, letterheads and email signatures are part of the visual identity, and we develop them as one coherent system.<\/p>\n\n\n\n<p class=\"lp-ern wp-block-paragraph\">get in touch<\/p>\n\n\n\n<p class=\"lp-p wp-block-paragraph\">HAVE AN IDEA FOR YOUR OWN BRAND?<\/p>\n\n\n\n<p class=\"lp-p wp-block-paragraph\">Let\u2019s create a brand with a distinctive character and its own visual language.<\/p>\n\n\n<div class=\"wp-block-jetpack-contact-form alignfull\"><a href=\"https:\/\/magdamalygastudio.com\/pl\/logo-design-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prze\u015blij formularz.<\/a><\/div>\n\n\n<p class=\"lp-cta wp-block-paragraph\"><a class=\"lp-btn\" href=\"https:\/\/cal.com\/magdamalygastudio\/30min\">BOOK A CALL<\/a><\/p>\n\n<\/div>\n\n\n\n<script>(function(){var pl=\/^pl\/i.test(document.documentElement.lang),mk;try{mk=Intl.DateTimeFormat().resolvedOptions().timeZone==='Europe\/Warsaw'}catch(e){mk=pl}var T={pl:{pl:['od 5 000 z\u0142','od 6 500 z\u0142'],en:['od 1 900 \u20ac','od 2 500 \u20ac']},en:{pl:['from 5,000 PLN','from 6,500 PLN'],en:['from \u20ac1,900','from \u20ac2,500']}};var s=T[pl?'pl':'en'][mk?'pl':'en'];document.querySelectorAll('.lp-price').forEach(function(e){var i=e.getAttribute('data-i');if(s[i])e.textContent=s[i]})})();<\/script>\n","protected":false},"excerpt":{"rendered":"<p>We create logos, visual identities and entire brand worlds for businesses with character and a story to tell. From strategy and art direction, through visual identity, to its application, each project is developed as a coherent visual system, designed to remain recognisable across different formats and brand touchpoints. BOOK A CALLSEE PROJECTS \u2193 We work [&hellip;]<\/p>\n","protected":false},"author":276683924,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"Projektowanie logo, identyfikacji wizualnej i brand book\u00f3w dla firm. Sp\u00f3jny system wizualny, od strategii po gotowe materia\u0142y.","jetpack_seo_html_title":"Projektowanie logo i identyfikacji wizualnej dla firm \u2013 Magda Ma\u0142yga Studio","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_themeisle_gutenberg_block_has_review":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-1237","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Ph41qi-jX","jetpack-related-posts":[{"id":1278,"url":"https:\/\/magdamalygastudio.com\/pl\/interior-design-architecture\/","url_meta":{"origin":1237,"position":0},"title":"PROJEKTOWANIE WN\u0118TRZ I ARCHITEKTURA DLA DOM\u00d3W ORAZ FIRM","author":"studio","date":"13 pa\u017adziernika, 2026","format":false,"excerpt":"We design interiors and architecture from the first conversation to a finished space. From analysis and design direction, through concept and technical documentation, to supervision on site, each project is developed as a coherent space with its own character. BOOK A CALLSEE PROJECTS \u2193 We work with clients from all\u2026","rel":"","context":"Podobny wpis","block_context":{"text":"Podobny wpis","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129,"url":"https:\/\/magdamalygastudio.com\/pl\/visuals\/","url_meta":{"origin":1237,"position":1},"title":"PROJEKTOWANIE GRAFICZNE","author":"studio","date":"30 stycznia, 2026","format":false,"excerpt":"Visual Identity. Conceptual Study The project explores how form, texture and imperfection can inform a restrained visual language, translating abstract ideas into physical and graphic expressions. Photography 01 An photographic observation exploring atmosphere, light and softness. Publication 01 An independent editorial project combining illustration, text and layout design. 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