{"id":680,"date":"2026-09-11T14:24:53","date_gmt":"2026-09-11T12:24:53","guid":{"rendered":"https:\/\/magdamalygastudio.com\/?page_id=680"},"modified":"2026-10-06T17:08:29","modified_gmt":"2026-10-06T15:08:29","slug":"08-branding-fintech","status":"publish","type":"page","link":"https:\/\/magdamalygastudio.com\/pl\/08-branding-fintech\/","title":{"rendered":"04\/ BRANDING \/ FINTECH"},"content":{"rendered":"
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To\u017csamo\u015b\u0107 wizualna opracowana dla BankingPal, ameryka\u0144skiej, cyfrowej platformy finansowej zaprojektowanej tak, aby bankowo\u015b\u0107 by\u0142a prostsza, przejrzystsza i bardziej dost\u0119pna.<\/p>\n\n\n\n

To\u017csamo\u015b\u0107 opiera si\u0119 na wyrazistym systemie typograficznym i charakterystycznym Monogram B<\/strong>, tworz\u0105c wizualny j\u0119zyk, kt\u00f3ry jest bezpo\u015bredni, rozpoznawalny i \u0142atwy do przeniesienia na r\u00f3\u017cne \u015brodowiska cyfrowe.<\/p>\n\n\n\n

Umiarkowana czarno-bia\u0142a baza komunikuje przejrzysto\u015b\u0107 i pewno\u015b\u0107 siebie, podczas gdy niebiesko-zielona paleta wprowadza bardziej przyst\u0119pny, wsp\u00f3\u0142czesny charakter kojarzony z technologi\u0105, post\u0119pem i finansami.<\/p>\n\n\n\n

Wynikiem jest elastyczna identyfikacja wizualna, kt\u00f3ra r\u00f3wnowa\u017cy wiarygodno\u015b\u0107 oczekiwan\u0105 od marki finansowej z prostot\u0105 i dost\u0119pno\u015bci\u0105 nowoczesnego produktu cyfrowego.<\/p>\n\n\n\n

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Znak marki<\/p>\n<\/div>\n\n\n\n

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Symbol<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Warianty logo<\/p>\n<\/div>\n\n\n\n

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Paleta kolor\u00f3w<\/p>\n<\/div>\n<\/div>\n\n\n\n

To\u017csamo\u015b\u0107 marki \u00b7 Projektowanie logo \u00b7 System wizualny \u00b7 Typografia \u00b7 Kierunek kolorystyczny \u00b7 Grafika cyfrowa<\/p>\n\n\n\n

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powr\u00f3t do portfolio<\/a><\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

A visual identity developed for BankingPal, American, digital financial platform designed to make banking feel simpler, clearer and more accessible. The identity is built around a bold typographic system and a distinctive B monogram, creating a visual language that feels direct, recognizable and easy to translate across digital environments. A restrained black-and-white foundation communicates clarity […]<\/p>\n","protected":false},"author":276683924,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_themeisle_gutenberg_block_has_review":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-680","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Ph41qi-aY","jetpack-related-posts":[{"id":129,"url":"https:\/\/magdamalygastudio.com\/pl\/visuals\/","url_meta":{"origin":680,"position":0},"title":"GRAPHIC DESIGN","author":"studio","date":"30 stycznia, 2026","format":false,"excerpt":"Visual Identity. Conceptual Study The project explores how form, texture and imperfection can inform a restrained visual language, translating abstract ideas into physical and graphic expressions. Photography 01 An photographic observation exploring atmosphere, light and softness. Publication 01 An independent editorial project combining illustration, text and layout design. Symbol Study.\u2026","rel":"","context":"Podobny wpis","block_context":{"text":"Podobny wpis","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/05\/hf_20260518_105433_b353ae63-d156-4b67-973a-a654edb80974.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/05\/hf_20260518_105433_b353ae63-d156-4b67-973a-a654edb80974.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/05\/hf_20260518_105433_b353ae63-d156-4b67-973a-a654edb80974.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/05\/hf_20260518_105433_b353ae63-d156-4b67-973a-a654edb80974.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/05\/hf_20260518_105433_b353ae63-d156-4b67-973a-a654edb80974.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/05\/hf_20260518_105433_b353ae63-d156-4b67-973a-a654edb80974.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":585,"url":"https:\/\/magdamalygastudio.com\/pl\/02-branding-flower-studio\/","url_meta":{"origin":680,"position":1},"title":"01\/ BRANDING \/ FLOWER STUDIO","author":"studio","date":"11 wrze\u015bnia, 2026","format":false,"excerpt":"A visual identity for Menta, a floral design studio in Milan, built around the imperfect and ephemeral nature of flowers. The identity combines a hand-drawn signature with botanical forms, tactile paper and raw, analogue-inspired details to create a visual language that feels personal, expressive and intentionally imperfect. The system was\u2026","rel":"","context":"Podobny wpis","block_context":{"text":"Podobny wpis","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta7.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta7.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta7.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta7.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta7.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta7.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1136,"url":"https:\/\/magdamalygastudio.com\/pl\/portfolio-branding-visual-design\/","url_meta":{"origin":680,"position":2},"title":"BRANDING & PROJEKTOWANIE GRAFICZNE","author":"studio","date":"5 pa\u017adziernika, 2026","format":false,"excerpt":"From strategy and creative direction to identity and application, each project is developed as a coherent visual system designed to remain recognisable across different formats and touchpoints. PROCESS 01\/DiscoveryUnderstanding the brand, its audience, positioning and goals. 02\/Creative DirectionDefining the visual world through references, typography, colour and imagery. 03\/IdentityDeveloping the selected\u2026","rel":"","context":"Podobny wpis","block_context":{"text":"Podobny wpis","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_branding_menta-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":470,"url":"https:\/\/magdamalygastudio.com\/pl\/home-new\/","url_meta":{"origin":680,"position":3},"title":"LANDING PAGE","author":"studio","date":"1 wrze\u015bnia, 2026","format":false,"excerpt":"contact menu what we do o1\/branding flower company o2\/interiors residential o3\/visual identity clothing brand o3\/visualization residential who we are We create spaces, identities and visual narratives rooted in people, place and context. Working across architecture and graphic design, we turn ideas into thoughtful experiences with a distinct and lasting character.\u2026","rel":"","context":"Podobny wpis","block_context":{"text":"Podobny wpis","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_apartament01_bedroom-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_apartament01_bedroom-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_apartament01_bedroom-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_apartament01_bedroom-3.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_apartament01_bedroom-3.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_apartament01_bedroom-3.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":811,"url":"https:\/\/magdamalygastudio.com\/pl\/16-branding-creative-studio\/","url_meta":{"origin":680,"position":4},"title":"08 \/ BRANDING \/ RZEMIOS\u0141O KAMIENIARSKIE","author":"studio","date":"11 wrze\u015bnia, 2026","format":false,"excerpt":"A visual identity shaped around the raw beauty and permanence of natural stone. The project explores the relationship between material, craft and form, translating traditional stone craftsmanship into a refined contemporary visual language. Logo design AI image generation \/ website content Application AI image generation \/ website content AI image\u2026","rel":"","context":"Podobny wpis","block_context":{"text":"Podobny wpis","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_obellera03.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_obellera03.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_obellera03.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_obellera03.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_obellera03.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda_malyga_studio_obellera03.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":658,"url":"https:\/\/magdamalygastudio.com\/pl\/02-branding-herball-wellness\/","url_meta":{"origin":680,"position":5},"title":"03\/ BRANDING \/ HERBALL WELLNESS","author":"studio","date":"11 wrze\u015bnia, 2026","format":false,"excerpt":"Serene Herbs is a herbal wellness brand rooted in traditional remedies and natural wellbeing. The rebranding focused on tracing the brand back to its origins and identifying the visual and cultural references that could define its identity today. The new direction strips the brand back to its essence, combining heritage-inspired\u2026","rel":"","context":"Podobny wpis","block_context":{"text":"Podobny wpis","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_serene_packshoot-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_serene_packshoot-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_serene_packshoot-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_serene_packshoot-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_serene_packshoot-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/magdamalygastudio.com\/wp-content\/uploads\/2026\/09\/magda-malyga-studio_serene_packshoot-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/pages\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/users\/276683924"}],"replies":[{"embeddable":true,"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/comments?post=680"}],"version-history":[{"count":7,"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/pages\/680\/revisions"}],"predecessor-version":[{"id":1209,"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/pages\/680\/revisions\/1209"}],"wp:attachment":[{"href":"https:\/\/magdamalygastudio.com\/pl\/wp-json\/wp\/v2\/media?parent=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}