A visual identity for Menta, a floral design studio in Milan, built around the imperfect and ephemeral nature of flowers. The identity combines a hand-drawn signature with botanical forms, tactile paper and raw, analogue-inspired details to create a visual language that feels personal, expressive and intentionally imperfect.

The system was developed across business cards, printed matter and digital applications, with the floral motif translated through embossing, monochromatic imagery and a custom wax seal. Rather than creating a rigid brand system, the identity was designed to feel fluid and evolving, reflecting the natural character of Menta’s work.

The result is a delicate yet distinctive identity where typography, image and materiality work together to make the brand feel crafted, intimate and recognisable.