A series of garment tags designed for SOW, a Brazilian fashion brand. Created as a physical brand touchpoint, the tags developed a distinctive graphic language that later extended beyond the product itself, becoming part of SOW’s social media content and digital communication.
Social media content
Garment tags / AI image generation
Social media content
Art direction
Garment tags / AI image generation
Care label
Social media content
Art direction
Social media content/ AI image generation
Garment tags / AI image generation
Brand Identity · Visual System · Art Direction · Social Media Content · AI Image Generation · Physical Brand Applications